Must-See > Brand Engagement: Apple on ‘It Gets Better’ Project [Video]

“It’s not common for a large corporation to get behind a controversial social cause, but Apple – who is known for extending the benefits enjoyed by heterosexual married couples to gay couples – has contributed a video to the It Gets Better Project, featuring interview snippets with dozens of Apple’s LGBT employees. …

The six minute video details the success and happiness that Apple employees have been able to enjoy after they survived what was, for most, the hardest part of their life.”

 

“While one can understand why corporations tend to abstain from directly commenting on social issues, it’s good to see Apple getting behind a cause like this one, which we sincerely hope saves many lives.”

Via Joel Falconer, TNW.