Brand Engagement: Renault Linking Offline and Online Liking

“Those who think that smart phones have completely removed any barriers between the offline and online world take note.

There is still plenty that can be done to bring the two spheres closer together, and as the off=on trend becomes ever more prevalent, we predict innovations such as these will become more and more common.

Don’t get left behind!”

Quotes and video via springwise.

“250,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook “like”, posting a link to that car on the card bearer’s profile.”