The next revolution is coming: You download the design – which might be your individualized adaptation of a known or famous one, and then you decide to build it yourself or have it build.
What will that imply for your pricing, distribution, retailers, network, flagship stores?
Wouldn't downloadable designs make much sense for your brand or product? Or your next innovation?
“…consumers want to make and participate in the design and manufacture of their own products, designers want to be able to reach a mass audience.”, Droog Milan 2011